Aggressive Link Building with WordPress plugins

Lars Kougal (the guy behind and presented SEO Booster Lite WordPress plugin  couple of months ago and it showed an interesting SEO concept. In fact I included the plugin in Top 10 WordPress Hidden Gems list.

Being a fan of SEO concepts, I thought Lars's idea - listing the Google page 2 search queries landing on your site, on your blog sidebar in hope of strengthening them so they are pushed on page 1, thus creating more traffic - was pretty smart.

According to stats some 7,000 people downloaded the plugin and have been using it on their blogs. Lars also released the PRO version of the plugin, paid of course, with some extra options.

Unfortunately in the latest version of the plugin, Lars has decided to insert a link to his own site at the end of the widget, which the user can not turn off (in the previous versions you could).

I'd say Lars is trying to either get the people pay for PRO version, or get massive amounts of backlinks from people who didn't notice the extra link or didn't care about it.

Lars has been smart too, and he didn't use the same anchor text but rather randomly pulled it off from keyword phrases like 'link building','search engine marketing','search engine optimization','WordPress SEO', 'WordPress Plugin' etc. (there are around 50 keywords all in all). He seems to be attacking multiple strong keywords, and using the existing and new user base of his WordPress plugin to do it.

Interestingly as a side effect, you can now in real time observe and measure the power of sidebar link building (through widgets or WordPress plugins) by monitoring rankings for as the new link juice kicks in.

So is the quick way the right way?

What say you?

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One Comment

  1. Apr 8th, 2013 6:15 PM

    Being too aggressive in one's link building strategies could raise red flags from Google's Panda algorithm. Google's Panda is deploying an "over-optimization penalty," in order to level the playing field. All things should be done in moderation.