Alexa new ranking change, Google on the move?

Lady KillerMost of the bloggers track the so called Page Rank, which is Google's measure of web page authority. The greater this number is - the more authority the page has. The more authority the page has, the more likely it is to show up in the search results for a term contained on that page.

However this is not a complete information about a site, as it does not count visits to the site.

Much usable measure would be the ranking of actual website traffic which is exactly what Alexa rank was providing. It shows the traffic stats for a given website, and a rough comparison of that site's traffic to any other site on the Internet.

Alexa is gathering information from people who installed the Alexa toolbar or an equivalent plugin for Firefox browser. The toolbar is then sending information about your surfing to Alexa. Based on that information, Alexa created a ranking system that ranked the sites from number 1 (being the most visited site in the world) to millions. The first three places are "reserved" for sites like Yahoo, Google and Youtube while yours or my site can be anywhere.

Alexa changes rankings

Last week this site was ranked around 70,000 which means it was among 70,000 most visited sites on the Internet. However this was very biased. Only people having the Alexa toolbar contributed the vote, and that would be the kind of people with mostly technical and IT related skills. That meant that sites about daily news, fashion or cars would not be ranked appropriately. Since the content of this blog is such that it attracts visits from people who are more likely to have alexa installed, the ranking of the blog was higher then realistic.

This week Alexa introduced new algorithm. Not only the algorithm was changed but according to Alexa, they now gather information from other sources as well. My site now moved to ranking around 150,000 which is probably more accurate description of it's popularity then it was previously. A number of IT related blog fell down significantly while some political blogs leaped forwards.

Why is ranking important

While obviously you can get feedback about where you site ranks compared to others, it is also a very good measure of how does your business stand in comparison to your competitor's. Imagine that in real world you could have the information about the number of people entering your competitor's store or corporate building.

Another Magical Ball

Rankings are like a view in the crystal ball

This is a very valuable information for Internet marketeers and Alexa was the only one providing useful data which just became more useful with the latest update. But there is no competition for their service, meaning the data may still not be accurate enough or even manipulated.

What about Google

The duckies invade GoogleWhat I am wondering is this. Google has been offering their own toolbar for a lot of time now, probably five or six years. Google is also shipping Firefox with Google toolbar installed in their referral program which millions of sites use to generate income.

That means that potentially Google has much more information on website rankings then Alexa can ever hope to have.

Is Google planning to release their own equivalent of Alexa ranking? That would secure them number one position for Internet Marketing research purposes (they already have Page Rank). I think they are and that we can expect this in near future.

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  1. Sep 29th, 2012 8:06 PM

    Thanks for your advices. I will try it, and I hope I can get a better Page Rank as soon as possible. Take an effort more and more. Have a nice days... ^_^

  2. Nov 18th, 2009 6:37 PM

    Along with Alexa rankings one should also review other data. Incoming links for example.

  3. Apr 24th, 2009 8:26 AM

    Very useful information. I have installed Alexa Toolbar but i cant see the alexa ranking of my website yet.

  4. Oct 4th, 2008 7:50 AM

    After spending two years building my own website, I was very disappointed that my Alexa ranking was still higher than one million. in order to improve my Alexa rating, I spent about three weeks combing the web to find tips, secrets, and proven strategies for increasing my Alexa ranking. Unfortunately, many of the sites offering advice didn’t even have a high ranking themselves. Please advice!

  5. Jul 11th, 2008 7:15 AM

    Hi , i am 17 year old college guys...I’ve started kids website on 1 yaer ago, and now it has a rank #892800. intially i was in 3 lacs….
    Just watch it how fast the rank is dropping!!!
    Please,please have a look and let me knw the reason behind this…

  6. May 7th, 2008 8:41 AM

    I heared the announcement that alexa has changed its ranking algorithm. I am little happy with this change because my website got little improvment. see new alexa ranking for Fortune Park Hotels Ltd.

  7. May 1st, 2008 2:51 PM

    You have nothing off the Alexa rank as it is, it's the real traffic and conversions that matter.

    It's nonsense forcing the users to install alexa toolbar as it gives false benefit.

  8. May 1st, 2008 12:32 PM

    Even my website's ranking dropped, though by couple of thousands only.

    Strangely, we are seeing a consistent increase in the number of unique visitors through, the changes in Alexa ranking are slightly dis-aligned.

    Wondering, how to make our visitors install Alexa Tool bar!!!


  9. Apr 20th, 2008 10:57 AM

    Thanks for the information.
    Lucky you, that your website gets so many visitors.

  10. Apr 19th, 2008 1:14 AM

    If you are using Firefox, which you should, you can install a plugin called Search Status. It gives both Page rank and Alexa rank.

  11. Apr 19th, 2008 12:56 AM

    So how do I reliably find out what my Google page ranking is?