Five cool things you can do with Google Insights

Google Insights is a very useful online tool allowing you to get search volume information about any topic. Assuming that "where there is search there is interest", let's explore how can we use Google Insights in interesting ways.

Darker areas on images represent places of high interest - bright areas represent no interest.

1. Looking for a job?

If you are looking for a job you can obviously use this tool to your advantage.

Good Salary

Typing 'good salary' into Insights, reveals that New Jersey looks like the place to be. You are better avoiding mid-west.

Urgent Care

Urgent care is relatively new medical branch and let's say you are interested in opening the practice. Seems that it can't go wrong in Arizona.

Software Developer

If you are software developer Washington is the place to go. No wonder, Microsoft is there.

2. Looking for same-minded people?

Insights can be used to easily locate people with same interests.


If you are a geek, east coast is your best bet to find friends. DC and New York in particular.

Monster Trucks

If you are for a different kind of fun, involving huge trucks crashing over cars don't look far from North Dakota and neighbors.

3. Following politics

Barrack Obama

Hawaii seems to generate most interest for Obama.

George Bush

Based on the chart, if I was Bush I would retire to Texas.

4. How about...?


Seems like if you are into nature in US, you should visit Colorado and avoid Nevada.


If you are worried about pollution, Oklahoma seems to be the place to go - based on lack of search for the topic.

5. Market research

Let's say you want to open a business, but you are not sure if you want to sell cars, furniture or tv.

There is still big interest for cars, but the market is steady, if not declining a bit. On the other hand, tvs are catching up and clearly trending upwards. There you go, tv store is a sure business in the US.

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  1. Jul 6th, 2011 12:06 PM

    Five cool things you can do with Google Insights

  2. Mar 25th, 2011 4:56 PM

    Can you combine these outputs along with Google Trends?

  3. Jan 16th, 2010 11:43 PM

    This is cool check out my site

  4. Jesus
    Nov 18th, 2009 3:26 AM

    Did you really spell Barack wrong in the search, or was that only on the site?

  5. D
    Nov 17th, 2009 6:14 PM

    whats up with michigan? why is it always michigan.. ? my vote is to slice texas in half and ignore it totally!

  6. Jul 26th, 2009 5:08 PM

    is it US only ?
    btw this is cool.

  7. May 16th, 2009 5:50 AM

    Thats perfect tool.
    Love u google.

  8. May 12th, 2009 4:39 PM

    Wouldnt it be that people searching for "Good Salary" are currently not getting one? if you were on 100k a year why would you search for "Good Salary" ??

  9. Bryan
    Jan 4th, 2009 10:02 AM

    Of course salary is going to be higher in places like New Jersey and New York. You make more money because it cost more money to live there.

    The rest is neat though.

  10. Dec 18th, 2008 7:25 AM

    @jamesben it is Worldwide and it always was!

  11. dMc
    Dec 3rd, 2008 2:23 AM

    Ummm...where is Lake Michigan?

  12. Nov 19th, 2008 3:51 PM

    when it works in worldwide it will be more popular then now.i think

  13. Nov 19th, 2008 3:47 PM

    thanx for google insight

  14. Nov 19th, 2008 10:57 AM

    thanx for google insight.. also can you please help me with good websites on how to build wordpress theme and plugin from scratch with examples