How to Improve Page Rank? Linking is the Key!

Page Rank is certainly one of the most important algorithms existing today. It is used by Google to assign a value to each page on the Internet, measuring importance or influence of it's content. In order to improve it you need to understand how it works.

Every time a page is linked to, it receives a certain amount of Page Rank, depending on how much giving page has accumulated. Also every time a page links to another one, it loses certain amount of page rank, depending on how many outgoing links are there.

In other words, page rank flows from page to page, like a juice flowing from glass to glass. At the end, it tends to accumulate on pages which have more incoming links, carrying more Page Rank with them. The process is displayed in the following image, courtesy of Wikipedia.

Why still Page Rank?

Page Rank is a virtual value meaning nothing until you put it into the context of search engine results.

Higher Page Rank pages will have tendency to rank better in the search engine results provided they are still optimized for the keywords you are searching for. Visitors coming from search engines are most praised kind of visitors because they are generally interested in what you have to say (or sell, if you look at it commercially; they also cost nothing).

How do I improve Page Rank?

The most obvious solution will be to get as many incoming links as you can, while shutting down your site and not linking to anyone else. Wikipedia is one example of such closed system, as every outgoing link on WikiPedia is 'nofollow'.

However things are not as easy, as Google has tweaked their algorithm over the years and in effort to fight those kind of Page Rank conservation they have probably invented numerous algorithms to detect and even punish such sites.

Other 'white hat' techniques like 'page rank sculpting' allow you to flow the page rank juice to the areas of your site where you want them most.

New tool on the horizon

Page rank juice is hard to control and up to now only the experts could configure the page rank flow on your site.

Thank to a new tool I am happy to announce now, everyone will be able to get instant Page Rank Juice information for any page. This information will in turn allow you to understand where is your page rank flowing and what you can do to preserve it and channel it to areas you need it most.

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  1. Aug 7th, 2009 8:22 PM

    what i don't understand, if outbound link hurts pagerank, how come dofollow social bookmarking sites get high rankings ?
    Like digg, propeller

  2. Aug 6th, 2009 12:21 PM

    nothing beats quality content in the long run, good page rank and high bouncing rate dont match

  3. Aug 1st, 2009 3:08 AM

    Good article, one recent change is the page rank sculpting i.e the no follow doesnt matter any more..
    I'm tring to improve my page, thanks for your Post

  4. Jul 18th, 2009 7:30 PM

    So you are saying outbound links actually hurt your Page Rank?

  5. Jul 10th, 2009 1:21 AM

    Good article, one recent change is the page rank sculpting i.e the no follow doesnt matter any more..Google crawler will not take into consideration the no follow any more...

  6. steve
    Jun 25th, 2009 12:00 AM

    get links from blogs that doesn't have "no follow" guysss.

  7. Jun 22nd, 2009 7:09 PM

    yup where is the tool?

  8. Jun 8th, 2009 1:20 PM

    Where's the tool?

  9. Jun 6th, 2009 9:01 PM

    This is a very valuable piece of information

  10. Apr 13th, 2009 9:45 PM

    David, quality content is the best way to get natural inbound links without any link building effort. Yes it takes time.

  11. Apr 13th, 2009 9:11 PM

    very good article for seo

  12. Apr 7th, 2009 12:10 PM

    If page rank is important, what is the best strategy for getting incoming links via "white hat" techniques, e.g. blogs, directories, other similar sites?


  13. Mar 31st, 2009 2:51 AM

    really helpful

  14. Mar 18th, 2009 1:57 AM

    Actually the add on is finished and out for closed beta testing.

  15. Mar 18th, 2009 1:52 AM

    I suppose the announcement is delayed indefinitely.

  16. Feb 21st, 2009 4:19 PM

    Can't wait. We just had a big debate in our company network about linking. Some of the non-wordpress "webmasters" said not good, I said yes good.

  17. Feb 9th, 2009 8:09 PM

    no, no similarities to linkscape. my tool will be all about page rank flow

  18. Feb 9th, 2009 3:47 PM

    Hi, will this tool be similar to the new SEOMoz Linkscape tool that helps you value links?

  19. Jan 31st, 2009 6:18 AM

    Do we have any wordpress plugins for Page Ranking??

  20. Jan 26th, 2009 7:52 PM

    Hi Vlad! Great article and I'm waiting with baited breath for your new tool! I am fairly new to WordPress, at least for putting up (finally!) my extensive and growing art & design site. In the past two days I have had reason to focus on the WP trackback function... only to discover that the information out there is limited and not easy to understand. I would very much like to get into trackbacks, as it seems it is a good way to start building links back to one's site. Would you consider doing a tutorial on this? I am tearing hair over this. The WP Codex makes things MORE confusing. And there are limited pages out there that I can find. Thanks!

  21. Jan 23rd, 2009 10:35 AM

    It's on the horizon :)

  22. Jan 23rd, 2009 10:30 AM

    Yes, Where is the tool ?

  23. Jan 21st, 2009 10:42 PM

    he did it intentionally to keep us in uncertainty ; )

  24. Jan 21st, 2009 9:08 PM

    Yeah... where is the announcement? :p

  25. Jan 21st, 2009 2:34 PM

    Great post, but you say at the end "a new tool I am happy to announce now"...but there is no announcement???