How to Improve Page Rank? Linking is the Key!

Page Rank is certainly one of the most important algorithms existing today. It is used by Google to assign a value to each page on the Internet, measuring importance or influence of it's content. In order to improve it you need to understand how it works.

Every time a page is linked to, it receives a certain amount of Page Rank, depending on how much giving page has accumulated. Also every time a page links to another one, it loses certain amount of page rank, depending on how many outgoing links are there.

In other words, page rank flows from page to page, like a juice flowing from glass to glass. At the end, it tends to accumulate on pages which have more incoming links, carrying more Page Rank with them. The process is displayed in the following image, courtesy of Wikipedia.

Why still Page Rank?

Page Rank is a virtual value meaning nothing until you put it into the context of search engine results.

Higher Page Rank pages will have tendency to rank better in the search engine results provided they are still optimized for the keywords you are searching for. Visitors coming from search engines are most praised kind of visitors because they are generally interested in what you have to say (or sell, if you look at it commercially; they also cost nothing).

How do I improve Page Rank?

The most obvious solution will be to get as many incoming links as you can, while shutting down your site and not linking to anyone else. Wikipedia is one example of such closed system, as every outgoing link on WikiPedia is 'nofollow'.

However things are not as easy, as Google has tweaked their algorithm over the years and in effort to fight those kind of Page Rank conservation they have probably invented numerous algorithms to detect and even punish such sites.

Other 'white hat' techniques like 'page rank sculpting' allow you to flow the page rank juice to the areas of your site where you want them most.

New tool on the horizon

Page rank juice is hard to control and up to now only the experts could configure the page rank flow on your site.

Thank to a new tool I am happy to announce now, everyone will be able to get instant Page Rank Juice information for any page. This information will in turn allow you to understand where is your page rank flowing and what you can do to preserve it and channel it to areas you need it most.


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27 Comments

  1. Jun 18th, 2012 11:45 AM

    Great stuff. a lot of helpful info here.

  2. Apr 27th, 2012 6:49 AM

    Grat post Vladimir. I now understand PageRank. I had never heard about "page rank sculpting" before but i'll give it a read on your post to find out. Thanks.

  3. Apr 2nd, 2012 9:57 PM

    I have acquired ome very useful tips by reading this. It appears that Google is always mixing up the bag of goodies to ensure nobody learns the true formula

  4. Jan 17th, 2012 7:39 AM

    Thanks and hopefully my website rank would improve a lot by taking into account all the tips you have mentioned here..

  5. Nov 7th, 2011 10:27 AM

    Thanks for the article and the tool. After all these years i have understood SEO is no baby task. You need to plain your campaign properly to achieve your goals.

  6. Jul 21st, 2011 5:57 PM

    I've been using All-in-one-SEO for my blog , while making blog posts . It has been helping a lot in targeting visitors to my site . Also i try to get as many link backs as possible from good sites.

  7. Jul 20th, 2011 9:01 AM

    nice info and many useful things here, I think I'll use some of yours as a reference :)

  8. Mar 14th, 2011 9:50 PM

    nice article, but where's the so-called 'new tool'?

  9. Aug 15th, 2010 10:50 AM

    good one.. not sure if this is still valid in 2010

  10. Aug 12th, 2010 4:38 PM

    Thanks this really helps me understand what page rank does and how to improve it.

  11. Aug 9th, 2010 7:08 AM

    Thanks for this. I have started to look at my sites and to work through your article. A great reference.

  12. Jun 16th, 2010 6:28 AM

    Thanks so much for plain English explanation.

  13. Jun 8th, 2010 4:14 PM

    I still couldn't find tools, where is tool? Already released? Thanks.

  14. Apr 19th, 2010 7:50 AM

    Such a very informative post. one recent change is the page rank sculpting i.e the no follow doesnt matter any more. Its really very good and informative post. thanks for sharing with us....

  15. Mar 25th, 2010 5:31 PM

    very nice posting Thank for share i will do this must when i have time

  16. Mar 21st, 2010 8:36 PM

    Nun der Pagerank hat aber keine Auswirkungen auf die SERP´s d.h. egal wie hoch der PR ist, deshalb wird man in den Suchergebnissen auch nicht weiter vorne und/oder hinten landen.

    Auch das mit dem nofollow Atribut hat seine Vor- und Nachteile, denn der Saft wird beim nofollow ins leere fließen und ist somit weg.

    Jetzt kommt noch der Speed-Faktor ... mal sehen wie sich der Pagerank in den kommendene Jahren noch anpassen wird im Internet-Boom-Zeitalter

  17. Mar 20th, 2010 5:11 AM

    what's the most effective way to build links?

  18. Mar 16th, 2010 10:07 AM

    I started my blog 2 years ago. But still my blog page rank is 2. :(
    I submitted blog to almost all open directories and did a lot of seo work.
    How can i get links for my blog. .. I think getting links will help to improve the page rank as you said !!

  19. Feb 11th, 2010 5:19 PM

    Search engines still value all inbound links that are active.

  20. Jan 15th, 2010 9:36 PM

    Thanks, hopefully with this tips my website rank would improve.

  21. Dec 23rd, 2009 2:50 AM

    The only way to get a high PR or increase your pr is make sure you have a quality content,your site is a trusted site and do an organic one way link

  22. Dec 23rd, 2009 2:04 AM

    get as many as backward links you can whose PR are high.

  23. Dec 9th, 2009 12:50 PM

    You could also use FF extension NoDoFollow 1.1 to see which links are do follow and which are not on a page easily.

  24. Dec 8th, 2009 9:08 PM

    "The most obvious solution will be to get as many incoming links as you can" - green juice means moneeeeeeey ;)

  25. Oct 13th, 2009 8:53 AM

    I want to know, how to find out some blog is dofollow or not. i will appreciate your help.
    Thank you

    • Oct 13th, 2009 9:32 AM

      You would search for rel="nofollow" on the source of that page.