Microsoft vs Google – Bing, LookingGlass, what’s next?

When people think about Internet they think about dominance of one company - Google. Like it or not, Google currently controls search, and with it the big portion of Internet revenue cake.

However, compared to Microsoft, Google is still relatively small, albeit growing at a faster pace. Here is the revenue chart of two companies.


Fact is that Microsoft has been relying on sales of it's two main products Windows and Office for too long time. Their attention finally shifted to Internet and the first major product launched this year was a new search engine, followed by a big Microsoft-Yahoo deal.

microsoft-looking-glassToday Microsoft announced LookingGlass, Social Media Analytics product which will aggregate feeds from Twitter, Facebook, YouTube, Flickr and other social media sites and provide analytics. Looking Glass will be browser-based and powered by Microsoft’s Silverlight, another web technology they are pushing. It shows how actively Microsoft engages with leading trends on the Internet establishing it's position ahead of the competition.

Google has some of the best web services around but they are not perfect, especially in those that bring most revenue. For example, Adwords and Adsense work  almost as two independent companies withing Google and you can not transfer funds from one account to another.  Adsense works only on CPC basis which leaves a lot of space for a strong CPM based content network, which many advertisers would prefer.

It will be very interesting watching the battle of two giants in the near future, Google having the advantage of home ground, and Microsoft with longer product  experience and insane marketing and development budgets.

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  1. Oct 14th, 2009 6:31 PM

    If we ask, who is the more fragile company, I have to say "Google." They still make practically all of their revenue from search ads. Their other great products (like Google Earth and even YouTube) don't yet make money.

    If their foundation fails, the whole building will quickly crumble.

    The same is true of Microsoft. However, Window's is not going anywhere too soon.


    PS: I have noticed a good bit of traffic from Bing lately!

    • Oct 15th, 2009 11:58 AM

      Hmmm isnt there any other profitable google's venture other than adwords?

  2. Oct 6th, 2009 2:52 AM

    recently I get more search from bing,and the bing update the index more often, I hope the more wonderful search engine offered by the internet!

  3. Sep 28th, 2009 6:28 PM

    Love the information you shared with us, Looking Glass looks awesome and seems like a very powerful tool. Hopefully a beta or something will be out to test! Seems like Google needs to do something. About time...

  4. Bruce
    Sep 25th, 2009 6:05 PM


    From a search marketeer... (sounds like a mouseketeer which basically it is).

    Google has been making the affiliates dance dance dance to their tune (basically biting the hand that feeds them), and I think we are mostly tired of it. I am only one guy, who has spent too much money on adwords, I have tried to move to microsoft and yahoo, but they are just so damn shitty.. if microsoft is serious, and puts a real effort into this, I don't mind putting my ad money into microsoft instead, in fact googles last slap of my sites (via adwords), has caused me so much pain.. that I am leaving them (plus they canceled my account for failing to meet thier tos -- who knows for what).

    • Sep 28th, 2009 10:21 PM

      That kind of behavior is certainly leading to their own demise. We will see how it will unfold