Why are search results are so important today?

If you type on Google my first name, Vladimir, you can find my site listed pretty soon, just below the actual president of Russia Vladimir Putin, and in company of some historically very important Vladimirs. For only six months that this site exists, my work has influenced the best search engine in the world to show me among 10 most important Vladimirs of all time. What a huge honor that is, but is it well deserved? If you take Google as the largest and most complete reference library in the world, the significance of my success is even greater.

Granted, Vladimir is not the most searched term on the Internet today, and other then personal I have little other benefit from that. But what if you could do this for a product or information that is in large demand. What if you could put your site up there for a term like 'buy tv' or 'cheap travel' and you happen to be selling those products or services?

I have a feeling that the days when a website design could do miracles for a company or a product are long gone behind us. The numbers of sites made in Flash are degrading every day, as Flash is not indexable by search engines. In today's online world it is not the presentation that matters anymore, but presence. As if it's not important anymore what you have to show, but to show it to the greatest number of people possible. And more and more companies are becoming aware of this. Let's face it, many of them do not have even websites to match today's standards, let alone serious online presence. But they started realizing that in order to stay competitive, they need to start spending money for online marketing.

And this opens thousands and thousands of new jobs in the world, for Internet marketers and SEO consultants, job titles that didn't exist just a couple of years ago. The massive amount of Internet users will only continue to grow and the online market will slowly replace everyday markets as we know today. This may kill some fun for a few, but then again business stopped being fun a long ago.

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  1. Aug 24th, 2011 2:52 PM

    I'm starting to see the terms SEO and SEM being replaced by "web presence". Combine that with video and the marketing punch is very powerful.

  2. Jul 13th, 2008 5:52 AM

    I got a new idea after read this post! Thanks

  3. May 31st, 2008 10:30 PM

    I think that's because jobs can be looked at as a market good just like any other - and as such they obey the rules of supply and demand.

  4. May 31st, 2008 8:16 PM

    I completly agree with you and in France now, as very graduated people can't find a good job, if you are SEO you are sure to find one, or to find customers for your company !

    PS : Putin is not the president anymore, but the prime minister... lol !